Privacy Policy
General
EMD Serono, Inc. (“EMD Serono”) respects the privacy of every individual who visits its websites (the “Web Site”). This Privacy Policy outlines the information EMD Serono will collect, how we may use that information and with whom we may share that information.
Personally Identifiable Information
There may be cases where EMD Serono will ask you for personally identifiable information such as your name, mailing address, and email address. For example, we may request personally identifiable information when you participate in a survey, contest, or other service that requires registration or subscription. EMD Serono will not collect any personally identifiable information about you unless you provide it to us voluntarily.
Except as stated in this Privacy Policy, as EMD Serono may be legally required, or as otherwise stated at the time personally identifiable information is gathered, we will not provide personally identifiable information to third parties who are not under the direction of EMD Serono.
Children
The Web Site is not directed at individuals under eighteen years of age, and EMD Serono does not intend to collect any personally identifiable information from such individuals, unless otherwise stated at the time such information is collected.
Information Collected Automatically
EMD Serono may automatically collect non-personally identifiable information about your use of the Web Site, such as the name of your internet service provider, the EMD Serono web pages you have visited, the date, time and duration of your visit, your IP address and the Internet address of the website from which you linked directly to our Web Site. This information will not be linked to personally identifiable information.
EMD Serono may use this information for statistical purposes to analyze and enhance the Web Site, and may aggregate this information and share such aggregated information with business partners, sponsors and other third parties for various purposes including product and service development and improvement activities. For example, we use browsing data to create aggregated statistics (such statistics do not show data about a single user but only about the collected data of a number of users), to learn what is of interest to users in order to improve the Website and its offerings. We also use the browsing data for maintaining or restoring the security of our Website or to detect and correct technical defects and errors. We also collect data about the location of the devices accessing our Website for statistical purposes (such as statistics regarding from where visitors access our Website); you can control the authorization for this using your browser settings.
Cookies
We use cookies in order to enable and facilitate the use of the Website, for example to optimize the presentation or display of content. “Cookies” are small text files that enable the Website to store information on your device, including mobile phones or laptops, and retrieve it later (e.g. when you visit our Website again later). The use of cookies, for example, enables the Website to “remember” the language in which we are allowed to present our content to you.
You can disable or block cookies in your browser software; however, this may result in restrictions regarding the usability of the Website. In addition to cookies, we may also use other web technologies such as pixel tags, web beacons or clear GIFs (hereinafter also referred to as “cookies”) for these purposes.
Web Analytics Services
This Website may use a number of third party web analytics services, including those provided by Google, Inc. (“Google”) and Adobe Systems Software Ireland Limited ("Adobe"). Services such as Google Analytics and Adobe Analytics use “cookies” to help the Website analyze how users use the site. This means that information about you and your use of the Website is transmitted to Google, Adobe or other services that we may use and processed on our behalf for the purpose of compiling reports on website activity, measuring website visits and visitors and providing similar services for us. This includes the transmission of your IP address, but it will not be merged with other Google, Adobe or other third party data. If we use Google Analytics, Adobe Analytics or other web analytic services, you can opt-out from being tracked by them as follows:
For Google Analytics, you can opt-out by downloading and installing Google Analytics Opt-out Browser Add-on for your current web browser: http://tools.google.com/dlpage/gaoptout?hl=en.
For Adobe Analytics, you can opt-out by using the following link ("Use of Adobe Marketing Cloud by our business customers" section): http://www.adobe.com/de/privacy/opt-out.html
Interest-Based Advertising and the Advertising Option Icon
We hope to deliver to you advertising for products and services you need or want. There are many ways to do this in the online advertising world. For example, we (or our business partners) may partner with websites and applications with whom you have shared your interests, conditions and concerns directly and ask them to serve our ads to you if you have expressed an interest in EMD Serono products or health conditions that our products treat. We may also partner with advertising companies that may place or recognize a unique cookie on your browser (including through the use of pixel tags), or use other technologies, to serve you ads based on your web browsing activity, purchases, interests and/or other information—a practice commonly referred to as interest-based advertising (“IBA”) or online behavioral advertising (“OBA”). These advertising companies may also use these types of technologies to recognize you across the devices you use, such as a mobile phone or a laptop, and serve you ads on websites you visit and applications you use. You can read more about IBA at a site offered by the advertising industry’s Digital Advertising Alliance (“DAA”), aboutads.info.
We want it to be easy for you to understand how we and our business partners use information to serve ads tailored for you and to opt-out from targeting based on IBA. To this end, our business partner has licensed the DAA Advertising Options icon, see bottom of this page, which appears in our ads served using IBA, and agreed to adhere to the DAA Self-Regulatory Program for IBA. To learn how to opt-out of having the information collected from you used for IBA purposes on the particular device on which you are accessing this Privacy Policy, please visit http://www.networkadvertising.org/managing/opt_out.asp and http://www.aboutads.info/choices/. If you have any questions about our use of IBA or participation in the DAA Self-Regulatory Program, please do not hesitate to contact us at compliance.us@emdserono.com.
At this time, we do not respond to browser do-not-track signals.
Links to Other Web Sites
The Web Site may link to various other web sites. EMD Serono assumes no responsibility for the information practices of sites you are able to access through the Web Site. These links to other sites do not imply affiliation or endorsement of a linked site.
Security
The importance of security for all personally identifiable information associated with visitors to the Web Site is of utmost concern to us. Unfortunately, no data transmission over the Internet can be guaranteed to be secure. As a result, EMD Serono cannot ensure or warrant the security of any information you transmit to us, and you do so at your own risk. Once we receive your personally identifiable information, we will take reasonable efforts to ensure its security on our systems.
Your Acceptance of These Terms
By using the Web Site, you signify your assent to the EMD Serono Privacy Policy. If you do not agree to this Policy, please do not use the Web Site. Your continued use of the Web Site following the posting of changes to these terms will mean you accept those changes. EMD Serono will, however, use personally identifiable information only in accordance with the version of the Privacy Policy under which the information was collected.
Terms and Conditions of Use
Use of the Web Site is governed by the EMD Serono Legal Statement.
